What will probably happen

• Short-term (5 td): continued selling pressure. Bear trends in place for under a month typically run further before exhausting.
• Medium-term (10-20 td): lower lows are the base case. Any rallies are likely short-lived until the stock reclaims its 50-day average.

What to do

If you HOLD this stock

Reduce or exit: the downtrend is intact and the stock is below its 50-day average. Holding through a confirmed downtrend requires a very long time horizon.

If you TRADE this stock (no options)

Short rallies to resistance (prior support turned resistance, or the 50-day average). Use a stop above the most recent swing high; target the next clear support zone.

If you trade OPTIONS

Long puts or put spreads are the natural structure. Buy them on any relief rally when implied volatility dips. Date them 3-6 weeks out to give the downtrend time to develop.