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Product Review Velocity

Updated weeklyData needs: highlong only
paper
2018
Source
Huang, J. (2018). "The customer knows best: The investment value of consumer opinions." Journal of Marketing Research.
Read the paper →

In plain terms

Amazon review count for a brand accelerates → the parent stock outperforms 1-2 months.

How it works

Amazon review-count 7d acceleration z > +1 → consumer-discretionary outperformance via revenue-surprise channel.

No live results for this strategy yet. Charts appear once it has earned a top spot on at least one stock, either on its own or as part of a blend of several strategies.
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Data dependencies

  • Daily prices

    Adjusted-close OHLCV for every US-listed ticker; primary price feed.

  • Amazon reviews

    A data feed this strategy reads, refreshed on its normal schedule.

Expected edge

Reported return
30-100 bps
Tested over
T+0 to T+60d

30-100 bps over 30-60d.

Example tickers where this is likely to fire

Illustrative only, the signal fires based on the live data, not a fixed list.

Related families

Explore Product Review Velocity on alphactor.ai

See which tickers this family is currently firing on, with live signals and rankings.

For informational and educational purposes only. Not financial advice. Learn more