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Store Traffic Safegraph

Updated weeklyData needs: highlong onlyshort onlylong short
paper
2024
Source
Henkel, S.J., Yamada, T., Yoder, J.A. (2024). "Foot traffic and same-store sales surprises." Journal of Accounting Research.
Read the paper →

In plain terms

SafeGraph foot-traffic accelerates → retailer's next earnings beats.

How it works

Weekly visits YoY +/-5% predicts SSS surprise for brick-mortar retail.

No live results for this strategy yet. Charts appear once it has earned a top spot on at least one stock, either on its own or as part of a blend of several strategies.
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Data dependencies

  • Daily prices

    Adjusted-close OHLCV for every US-listed ticker; primary price feed.

  • Safegraph visits

    A data feed this strategy reads, refreshed on its normal schedule.

Expected edge

Reported return
100-300 bps
Tested over
T+0 to T+90d

100-300 bps over 30-90d.

Example tickers where this is likely to fire

Illustrative only, the signal fires based on the live data, not a fixed list.

Related families

Explore Store Traffic Safegraph on alphactor.ai

See which tickers this family is currently firing on, with live signals and rankings.

For informational and educational purposes only. Not financial advice. Learn more