Rising Queries: The Narrative Shift Detector

What Makes a Rising Query Informative

Top queries show you what people are already searching. Rising queries show you what they *just started* searching. The difference is directionally more useful because it catches narrative shifts before they are widely priced. Google Trends defines rising as queries with the largest percentage growth in the last period versus the prior period, and flags "breakout" queries as anything that grew by more than 5000% — effectively, queries that did not exist a week ago and now do. Breakout queries for a public company are almost never random; something specific happened.

What the Rising Queries Card Shows

The Rising Queries card ranks the fastest-growing searches over the trailing 30 days. Each row shows the query, the percentage growth (or "Breakout" label), and the first date the query started getting meaningful volume. Queries are bucketed into three tiers: product/feature, people/executive, and risk/incident. The bucketing isn't manual — the card uses a light lexicon pass so you can scan incidents first, products second.

Reading the Signal

Three patterns are actionable. Executive-name breakouts — a CEO or CFO name suddenly trending — frequently precede official announcements (departures, promotions, testimony). Check News for context, then Insider MSPR to see if insiders have been positioning. Product-feature breakouts ("[brand] [new feature]") tend to lead launch-related revenue cycles by a few weeks. Risk-keyword breakouts ("[brand] lawsuit", "[brand] outage", "[brand] SEC") are the most urgent — the market frequently takes hours to price them, and these queries often move ahead of the tape.

Where It Fits

Rising Queries is the *delta* view on top of Interest Over Time (magnitude) and Top Queries (composition). Together they answer three questions that belong next to each other: how much, about what, and what's new. Combine with WSB Mention History and News when a breakout query appears — almost always there is a correlated event someone else has already reported.

Open the Rising Queries card → /app/stocks/AAPL/sentiment