Price Alerts That Actually Trigger at the Right Time

Why Most Price Alerts Don't Help

The usual retail price alert — "tell me when AAPL hits 200" — is a coin flip on whether you want to hear it at all. It fires during a noisy tick that immediately reverts; it fires in the middle of a meeting; it fires at 4:02am because of a foreign-exchange print. Useful price alerts are more selective: they trigger on a *sustained* cross, on a percentage move relative to recent volatility (ATR-normalized), or on a relative-strength condition vs a benchmark. Those three refinements cut false positives by an order of magnitude.

What the Price Alerts Card Shows

The Price Alerts card lets you configure alerts by type: level cross (fires when price closes above / below a specified level, daily or intraday), percentage move (fires when the return over N bars exceeds a threshold), ATR-normalized move (fires when the move is >2× average true range — filters noise), and relative strength (fires when ticker outperforms / underperforms a benchmark by X% over N days). Alerts can deliver via email, browser push, or webhook. A rule history shows every firing with timestamp, price, and the context that triggered it.

Designing Alerts That Inform, Don't Spam

Three design principles matter. First, prefer ATR-normalized and close-based alerts for swing traders — an "AAPL > 200" intraday alert fires 30 times during chop; "AAPL closes above 200 AND the close is >1 ATR above entry" fires once, meaningfully. Second, use relative-strength alerts for rotation work — they tell you when the market leadership is shifting, not just when the tape ticks. Third, always set both sides of a key level — if you alert on a break above 200, alert also on a failure below 198; the setup that fails is as informative as the one that succeeds.

Where It Fits

Pair with Trade Alerts for entry / exit signal alerts (not just price), with Trade Signals for the underlying technical triggers, and with Watchlist to scope alerts to the names you actually track.

Open the Price Alerts card → /app/alerts